Celebrating 5 years of the company!
Atelier Lux design is pleased to present the result of its new branding!
For its 5th anniversary, the company has taken on new colors for dynamic, trendy and vibrant branding, inspired among other things by designer Ingrid Fetell Lee's TED Talk “Where joy hides and how to find it”.
The latter points out that: “certain things are universally joyful. [curves, accents of color, symmetrical shapes, a sense of abundance and multiplicity, a feeling of lightness or elevation] The strongly divided world, [...] where we live sometimes gives the impression that our differences are so vast that they are insurmountable. Yet there is a part of each of us that finds joy in the same things. While we are often told that these are only fleeting pleasures, they are in fact very important, because they remind us of the common humanity we find in our shared experience of the physical world […] and even though the feeling of Joy is mysterious and elusive, we can access it through physical and intangible qualities.
It is therefore through these concepts that we present to you this renewed visual identity in the image of Atelier Lux Design. Hoping that you too feel a moment of joy through its colors and shapes.
Comments